WHAT IS DIGITAL MARKETING?
Ingles - Español Digital marketing is the application of marketing strategies carried out in digital media. All the techniques of the off-line world are imitated and translated into a new world, the online world. In the digital sphere, new tools such as immediacy, new networks that emerge every day, and the possibility of real measurements of each one of the strategies used appear. Two instances are known: With Web 2.0, the possibility of sharing information is easily created thanks to social networks and new information technologies that allow the almost instantaneous exchange of previously impossible pieces, such as videos, graphics, etc. It starts using the Internet not only as a means to seek information but as a community, where there are constant relationships and feedback with users from different parts of the world. The first is based on web 1.0, which is no different from the use of traditional media. Its main feature is the impossibility of communication and exposure o
